The Red Dot Award 2022, the highest distinction in product Design, was awarded to the Peugeot 308, the first model to bear the new Peugeot emblem, in the Car and Motorcycle category.
The allure, distinctive style, quality of design, and innovative i-Cockpit delighted the 50 members of the international Red Dot Award jury.
These design experts honor “Design Excellence” in 51 product categories each year. Customers all across the world rely to the “Red Dot” as a guarantee of high quality, clever design, and excellent ergonomics.
The Peugeot 308 is the brand’s seventh model to get this coveted designation, which was established in Germany in 1955 and has since evolved into the worldwide label of the best designs.
“We are proud to receive the coveted Red Dot Design Award for the Peugeot 308. The new logo symbolizes the care and passion that went in its creation: unique Allure, craftsmanship, technological excellence, precision and innovation characterize its design. This award, the most prestigious in terms of product design, shows that we have made the right choice in designing our new car,” Linda Jackson, CEO of the Peugeot Brand, said.
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Peugeot 308: trend-setting design
The 308’s external design won the jury over. The new Peugeot 308’s architecture enhances the comfort and dynamism of its profile. It is the first model to have the new Peugeot coat of arms, which is etched in the graphic grille and conceals radar and sensor technology in a fashionable manner.
Matrix LED headlights (in the GT and GT Pack trim levels) complete the chiseled vertical light signature at the front, ensuring more efficiency and safety in everyday life. The LED lights with three claws at the rear assert the Brand’s DNA.
The Peugeot i-Cockpit 3D (digital cluster above the compact steering wheel) has i-Toggles customizable keys beneath the new intuitive touchscreen, similar to a smartphone, in the cabin. The ergonomics and range of adjustment of the seats have been certified by AGR. Inside, a few things stand out: LED ambient lighting (eight colors to pick from) and Alcantara or actual aluminum door panels, depending on the amount of equipment.
The new Peugeot 308 is offered with a variety of engines, demonstrating the “Power of Choice.” The Peugeot 308 comes with two hybrid engines in addition to multiple combustion engine options.
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The Red Dot Design Awards
After the 208 and 2008 in 2020, the 3008 in 2017, the Traveller in 2016, the first generation 308 SW in 2014, and the RCZ coupe in 2010, this is Peugeot’s eighth Red Dot product design award.
Since its launch at the end of 2021, the new 308 has won 11 international awards, including the Red Dot Design Award.
The Red Dot label is the most widely known label for quality and great design, established in 1955. Once a year, the Red Dot Design Awards are given out in three categories: Product Design, Brand & Communication Design, and Concept Design. The jury consists of 50 international specialists from a variety of professions, including designers, architects, and educators.
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