For the first time ever, Medalla Light fans and beer enthusiasts in Philadelphia are able to purchase the iconic beer in their hometown. Medalla Light chose to launch in the City of Brotherly Love as it continues to expand throughout Pennsylvania, its fourth U.S. market. The award-winning beer brewed on the tropical island of Puerto Rico will be available in over 600 locations, expanding to over 1.500 before the end of the year.
Cervecera de Puerto Rico, which has crafted Medalla Light for 40 years, teamed up with Penn Beer Sales & Service to bring Medalla Light to Pennsylvania, as it continues to grow its market share in the United States. The partnership with the premier family-owned company will add the Keystone State to the growing list of sites currently distributing the award-winning beer.
“We are extremely excited to see Medalla Light’s growth in the United States and honored to be partnering with Penn Beer & Sales,” said Jorge Bracero, Cervecera de Puerto Rico’s Chief Marketing Officer. “Our arrival in Pennsylvania follows the success we’ve seen in Florida and Connecticut and we know sales will continue to expand in the coming months. Beer lovers in Pennsylvania will finally be able to enjoy a refreshing beer that truly embodies summer fun.”
“Penn Beer is thrilled to introduce the impeccable quality and rich heritage of Medalla Light beer to our consumers here in Pennsylvania,” stated Matthew J. Funchion, President CEO of Penn Beer Sales & Service. “As distributors, we take pride in choosing our brewing partners and bringing consumers the products they are demanding, Medalla Light perfectly complements our portfolio.”
Known for its premium ingredients, clean and refreshing taste, Medalla Light is the ideal choice to kick off the summer cookout season. The ultra-versatile beer pairs well with a variety of cuisines and dishes, including the traditional barbecue spread.
Cervecera de Puerto Rico recently added six more tanks, increasing the brewery’s overall output capacity to 90,000 barrels per year. The expansion is part of the beer giant’s 2020 plan, which began last week with the arrival of Medalla Light in New Jersey.
With 77 calories and 4.2 ABV per 10oz, the popular light beer will be hitting the shelves in 12 and 24 pack cans and with 98 calories and 4.2 ABV per 12oz, will be available in 6 and 24-pack bottles.
Cervecera’s portfolio includes Magna Premium Lager, Silver Key Light Beer, Del Oeste Artisan Beers and Malta India, a popular non-alcoholic malt-based soft drink in the Caribbean.
To stay up-to-date on the latest and learn more about Medalla Light, visit MedallaLight.com and @MedallaLight on Instagram and @MedallaOfficial on Twitter.
By: Agencies
Noticias Newswire
