In the bustling heart of Philadelphia’s South Street corridor lies a tale of resilience, entrepreneurship, and the daunting realities of crime. Alma Romero, owner of Alma del Mar, shares her harrowing experience and calls for action from city officials and the Police Department to address the growing security concerns plaguing local businesses.
Alma del Mar, a vibrant seafood restaurant and market, stands as a testament to Alma Romero and her husband Marcos’s entrepreneurial spirit. Despite the challenges of launching a business during a pandemic, Alma del Mar has thrived, becoming a beloved fixture in the community. However, behind the scenes, Alma and Marcos have faced a relentless barrage of crime and violence that threatens not only their livelihood but also their sense of safety.
Alma’s story is one of courage and resilience in the face of adversity. She recounts a terrifying and horrific encounter on April 14th, when she was brutally attacked while attempting to thwart a robbery at her establishment. Despite her efforts to protect her business and community, Alma fell victim to senseless violence, leaving her physically and emotionally scarred.

The incident on April 14th was not an isolated one. Alma recounts multiple instances of theft and violence targeting her business, including the brazen theft of their refrigerated truck—a vital lifeline for transporting fresh seafood. These events have not only impacted Alma’s physical and mental health but have also taken a toll on her business operations, forcing closures and disrupting the flow of commerce.
Alma’s plea for action extends beyond her own experiences. She highlights the broader implications of unchecked crime on the South Philadelphia business corridor, a once-vibrant hub now marred by fear and uncertainty. The lack of visible police presence and the slow response to incidents exacerbate the sense of vulnerability felt by Alma and her fellow business owners.
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In the face of adversity, Alma finds solace in community support. As a member of the newly formed Association of Mexican Entrepreneurs, she draws strength from the solidarity of fellow business owners. Together, they advocate for enhanced security measures and seek meaningful engagement from city officials to address the root causes of crime in their neighborhood.

Alma’s call to action resonates not only with the Latino community but with all Philadelphians who cherish the diversity and vibrancy of the city’s commercial corridors. It is a plea for safety, for justice, and for the preservation of the American dream for hard working entrepreneurs like herself.
As Alma continues to navigate the aftermath of trauma and rebuild her business, her resilience serves as a beacon of hope and inspiration. Through unity and collective action, she believes that change is possible—a future where businesses can thrive without fear, and communities can flourish without the shadow of violence looming overhead.
The time for action is now. Alma del Mar’s story is a wake-up call for Philadelphia’s leaders to prioritize public safety and support the city’s small business owners. Together, we can reclaim our streets, revitalize our neighborhoods, and ensure that every entrepreneur has the opportunity to succeed and thrive.
By: Martin Alfaro